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Analytics

Analytics provides statistical data and metrics on audience engagement for the campaigns created in SQUARS STUDIO.

Analytics Dashboard

By providing engagement statistics for each campaign, we support you in analyzing and improving your campaign performance.
You can access data collected from May 23, 2023, onwards. Please note that SQUARS does not provide analytics data for the period before that.

Total overview

Total overview shows the statistics of the users' engagement for the set period.
Properties
Explanation
Views
The number of times users accessed your campaign page URL
Unique views
The number of visits to your campaign page URL, excluding duplicate visitors
View duration
The total time recorded when visitors play your campaign content
Average view duration
Average view duration Average duration by content
Conversion events
The number of accesses to the specific page occurs through interactions within your campaign content.

Usage Analytics

  • You can see the most viewed campaigns and scenes, along with the distribution of devices and operating systems used by visitors to your campaign page.
  1. 1.
    Best projects is the list of projects with the highest engagement
  2. 2.
    Best scenes is the list of scenes from the most engaging projects
  3. 3.
    Browser & OS displays a graph illustrating the usage share of the browsers and operating systems that visitors use to access your campaign page

Engagement graph by project

The graph presents statistical data, assisting a in-depth analysis of your campaign's performance within the selected timeframe.
  1. 1.
    Choose from the Category option to view graphs for each dataset. You can display up to five graphs for projects simultaneously.
  2. 2.
    Choose from the Interval option to view the graphs for the selected timeframe.
  • Daily displays data for a single day
  • Weekly displays data for a week (from Sunday to Monday)
  • Monthly displays data for a month (from January to December)
  1. 3.
    Select five projects with user engagement during the specified period and compare them.
  2. 4.
    The project list displays the data list (Views, Unique views, VIew duration, Conversion events) for each project.
  • Click on Conversion Events to view the URL and the number of times visitors moved to it.
  • Click on the Project option to view the user engagement report.

Projects

You can see the history of user engagement for each campaign.

Project Report

You can view the performance history of your campaign and analyze user behavior patterns of your potential customers. It also provides the number of page views and unique views for each scene, aiding in tracking bounce rates and overall campaign performance for more informed decision making in your business.
You can access data regarding the number of views, unique views, and conversion events collected from Oct 10, 2023, onwards. Please note that SQUARS does not provide analytics data for the period before that.
  1. 1.
    Project information shows the creation date and publication status of the project.
  2. 2.
    Total overview displays the overall engagement rate for the specific timeframe.
  3. 3.
    Publishing history provides the history of project publications.
  4. 4.
    Number of events shows visitors interactions with your campaign, offering insights into user behavior.
  • Explore AR shows the rate of visitors who actually experience the entire AR content in your campaign by interacting with it, as opposed to those who simply access the URL to your campaign page.
  • Conversion URL shows data on visitors' access to a specific URL through your campaign content.
  • Conversion Scene displays data on visitors' move scene to scene within your campaign content.
  1. 5.
    Conversion events displays data on visitors' access to a specific page through your campaign content.
  2. 6.
    Scene list shows the engagement rates of each scene in the project.
  • Number of times a user has viewed the scene, rate of change for each scene based on the first viewed scene.
Last modified 5mo ago